QR codes can be static or personalized and once scanned, they stay in the user's phone for as long as the user keeps them in the reader's history.
A Long Shelf Life
The value for marketers is enormous. Even if users scan a QR code only for curiosity's sake, if something triggers their interest later, the offer is still with them. Literally.
QR Codes are trackable.
QR Codes can help build a valuable list.
QR Codes are brandable and show a 25 percent to 30 percent increase in usage when they are branded.
QR codes actually have a variety of functions:
♦ They can take viewers to a Website or Video (mobile or desktop);
♦ They can hold business card information, automatically downloading name, address, e-mail and other info into the phone's contacts;
♦ They can store a date in the phone's calendar (the user must assign the desired reminder);
♦ They can launch a pre-populated e-mail; or
♦ They can deliver a text message or coupon code.