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Political Campaign Postcards & Mailers: How to Capture Voters' Attention

Postcards and political mailers are # 1 on the list of most effective election campaign marketing products for candidates running for any political office.

Tips to Create the Best Campaign Mailers and Postcards for Political Candidates

Use bold, contrasting colors. They are easiest to read and to get attention. Understated colors will not attract sufficient interest. Color combinations that work best for election campaigns are red & white, blue & white, green & white, black & white, black & yellow, or red, white, & blue.

Graphic elements. Research the colors, lettering, shapes, and symbols that best appeal to the voters you want to attract. Take time to think through the layout of the message. Use these colors on all your branded materials.



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