Learn the key factors that affect printing costs and how to optimize your budget. Get expert insights from our blog. Click here!
Gen Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.
With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.
Weatherproof outdoor signs are 24/7 marketing tools. Learn why they're worth the investment and how to make them withstand the elements.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line?
Retail POP displays can influence shopper behavior and in-store engagement. Learn their benefits and how they can boost sales here!
The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.
There are many ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand.
There are ways to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
Signs are a way to attract customers and have them step into your store. Find out the benefits of eye-catching dispensary signage in this handy guide.
While you may be making a list of personal resolutions you’d like to achieve, it’s important that you don’t forget about your marketing efforts!
Though we can never know what will come in the year ahead, there are ways to prepare for 2025. Here’s how to set your business up for success in the new year.
This holiday season, get your business in on the action by giving back to charitable efforts in your community.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
When distributing medical marijuana, there are some regulations you need to adhere to. Discover the medical marijuana packaging requirements here.
With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!
More than mere freebies, promo products are proven agents for amplifying brand recognition and nurturing loyalty.
Newsletters are the greatest public relations tool businesses can use to bring attention to themselves, whether you’re connecting with potential clients, past clients or consistent clients.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Elevate branding with full-color printing on cylindrical objects. Intermedia Print Solutions provides custom printing using innovative CMYK + white + clear print.
Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.
There isn’t necessarily one right color or one wrong color—but there are definitely good and bad choices. Check out these tips!
As the year comes to a close, now is the perfect time to evaluate your brand and ask yourself if it’s what you want it to be.
Growing a brand in today’s fast-paced digital world means familiarizing yourself with some basic concepts of digital marketing. And that’s a little like learning the alphabet.
New product launches create a buzz. But how do you attract and retain attention? Use the power of print materials.
LInkedIn is a goldmine for business seeking to extend their marketing reach, check out these five key tips to help you navigate the LinkedIn waters!
Let’s discuss five essential tips that can help you harness the power of Instagram.
Ready to supercharge your copywriting? Let's dive into five tips for more effective messaging.
Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.
Minimalist product packaging can help you stand out and attract customers. It is also cost-efficient and sustainable, Read this blog to learn how.
In the grand scheme of marketing, CTAs might seem like a small detail, but their impact on your marketing success can’t be understated.
When it comes to digital marketing, boosting the reach and visibility of your website should be a top priority. SEO is a powerful tool for getting your website in front of a larger audience.
Is your business regularly using Facebook as a marketing platform? If not, it’s high time to jump on the bandwagon!
These days it’s easy to feel like everything is digital. After looking at your inbox, you’d be hard-pressed to believe your mailbox was still a viable marketing channel...but it is!
A well-designed sign can attract attention and bring in customers. Learn more about signage advertising and how it can help your business.
Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.
A customer persona is a profile depicting a target customer. Learn how to use them to connect better with your target audience!
We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. With these questions, you’ll be sure to get the answers you need to make an informed hiring decision.
We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.
There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.
Don’t underestimate the power of print materials. Read on to learn how to incorporate print into your multichannel marketing strategies.
If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.
Backlinks occur whenever one website mentions a different website and links to it, and they’re vital to an effective SEO strategy.
With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.
You can take your print marketing to new levels by introducing color psychology principles. Learn how in this comprehensive guide!
Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets.
There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.
Planning a successful direct mail campaign in New Jersey involves more than just printing, postage, and mailing. There are several key considerations to ensure your message efficiently reaches the mailbox of the right audience for an affordable cost and achieves desired results. With a professional commercial printer that understands the New Jersey market, plus this step-by-step guide to help you plan and execute your direct mail campaign, you can be confident in achieving a high return on your investment.
If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.
Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small businesses.
How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.
The printing industry has a huge role in providing marketing materials for a brand's marketing strategy. Here are the trends that you must look out for.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we’re going to learn how.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.
Despite the prevalence of online channels, targeted direct mail remains a powerful tool in political campaigns. Learn how to implement it effectively.
Just like there is a wrong way to write an email signature, there is also a right way. If you want to perfect your email signature, check out these easy tips.
With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.
Fortunately, there are a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.
If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
Boost your brand with custom-printed presentation folders printed on curated fine papers. Leverage the power of embossing, debossing, and foil stamping for a lasting impression!
How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.
How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
Elevate your brand with captivating event banners for better visibility. Learn the different benefits and best practices you can do for your brand in this blog.
The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.
How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.
There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.
Understanding how offset printing works helps you expand your arsenal of printing methods for your business. Learn more about offset printing in this blog!
With a little effort there are ways to keep your current clients happy, satisfied and coming back for more. Check out these six tips for better customer retention.
There's a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
If you want to make sure 2024 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.
There are a few things you can do this year to make sure your business resolutions last throughout 2024! Here are seven steps to make (and keep) New Year’s resolutions.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here’s how.
With everyone hosting sales, how can you stand out from the crowd this season? Today we look at seven happy holiday marketing tips for businesses and individuals alike.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
Improve your email address capture to boost your distribution list and sales.
Large format printing continues to push the boundaries of innovation. Explore how you can leverage this printing format for your business. Read it here!
Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.
Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
Printing brochures requires a comprehensive approach that involves multiple steps. Here are the key aspects you'll need to consider when preparing to print an amazing brochure for your brand.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
Is your space missing character? Wall graphics printing can refresh your surroundings, boosting your branding and appeal. Discover the benefits here.
Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.
Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
Direct mail campaigns may seem dated to many people, but QR codes might just breathe fresh life into them. Learn why you need QR codes in direct mail.
When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
When an organization encourages a healthy and caring philosophy, it shows itself in productivity and work relationships.
Labels are an often-underappreciated part of brand image. Find out how variable data printing can change how people look at your products in this guide!
The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.
Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.
While logos exist literally everywhere in today's society, they're not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
Print-on-demand offers you various benefits to help you streamline business processes. Explore how you can leverage this system in this article.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways to keep tabs on your business competitors to get you started.
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
This holiday season, take advantage of special opportunities to market your business. Celebrate and honor the Fourth of July by branching out, trying something new and commemorating our nation’s founding… while growing your business in the process.
Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
Digital printing has grown in popularity. Explore why and the advantages of digital printing to your business in this short article
This Father’s Day, try out some of these marketing ideas to celebrate the dads in your community, promote a small business and build professional relationships. Most importantly, use the day to enjoy family and honor the dads in your life.
Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.
This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
Discover the benefits of eco-friendly printing practices and materials contributing to preserving the environment and a sustainable business in this blog!
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough anymore.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
The printing industry has evolved through the years, with many innovations contributing to its success. Learn what digital label printing is and how it works.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.
Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.
Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.
Flexographic printing is a versatile way of producing more for less. Learn its advantages and what you can create with them through this guide.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
Roses are red, violets are blue—use these tips to show customers how much they mean to you!
How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.
What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.
One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if a book is best for your business? Check out these six reasons your business should write a book.
Discover the charm and effectiveness of direct mail in the current market. Here are seven reasons you need to invest in direct mail marketing today!
Content comes in all shapes and sizes and is perfect for you to help market your business. Don’t be afraid to experiment with different forms of content marketing to see what works best for your business!
The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year.
While work is an important part of life, nothing beats the value loved ones bring to the table. This holiday season, keep these benefits in mind as you take time off to celebrate with loved ones.
Creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips.
QR codes are undoubtedly helpful and convenient. Don’t waste away their potential by printing bad ones! Read this ultimate guide to QR code printing now.
Stories are at the heart of all marketing. You could have the best product, but without storytelling, it may not reach its sales potential.
This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth into the New Year.
It’s beginning to look a lot like 2023! While we aren’t quite ready to ring in the new year, January is coming quickly. Check out these ways you can get a head start on succeeding with your marketing efforts in the new year.
Book binding is a critical step in book manufacturing. This guide provides 10 great options for binding your book.
Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.
Printing is a vital part of many business operations, especially in marketing. Read this article to learn more about UV printing's role in marketing.
The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.
How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.
Much like you do your holiday shopping early, now is the time to start marketing for your holiday deals and events. Get a head start by planning exactly how you’ll appeal to customers both new and old.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
Marketing automation is a great way to stay ahead of your campaigns and to allow more time to interact with your customers. Utilize it to get ahead during this busy season and to stay ahead in the year to come!
QR codes are seen in many product packaging, becoming an effective tool for businesses. Check out how your company can utilize QR codes for your packaging.
Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow your organization.
Designing a logo can be daunting, because it’s a piece of your branding that should stand the test of time. However, these tips can help set you up for success.
You may not be playing a tennis match, but there’s always something you can learn from one of the greats! Follow in the footsteps of Serena and take a swing with new marketing efforts!
Print marketing is still an efficient way of attracting customers. Learn how the right printing partner can lead your business to success.
Leadership is an extremely valuable trait to have in the business community, but it doesn’t happen overnight. Instead, true leadership skills are fostered through practice, challenges and growth.
Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!
Whether you’re back to the office in-person, fully remote or working in a hybrid environment, running meetings has become about much more than simply standing up in front of a room with a powerpoint presentation.
There’s no doubt that your current customers are a huge asset. After all, they’re the reason you’re in business! However, they may be able to help you even more than you realize.
What do business cards need to have to be effective? Read this article to know what to put on your business card.
Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.
Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.
Strong content is the backbone of a business blog. If you’re not sure where to start with your blog, try out these seven post ideas. Share a blog post and engage with consumers in order to continue marketing and growing the business.
Email is a cost-effective marketing method, and most everybody has it at their fingertips! When done correctly, you can easily guide your audience from the subject line to taking your intended action.
Adapting to packaging trends can help you maximize profit and meet customer demands. Read this article to help you stay ahead of the competition!
It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong!
When it comes to marketing a business, there are a variety of different avenues to choose from. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag.
Whether you are looking for a commercial printer in New Jersey or anywhere in the USA, maybe you don't need a printer. Could it be that a print broker is a better option for your business? Here are 6 reasons a print broker can help you in Princeton, NJ or across the country.
The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!
Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.
Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.
Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy!
It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd.
Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.
The 3D printing industry is expected to grow in the coming years. Learn which 3D printing trends you need to keep your eye on.
When it comes to marketing, take it from people who have been there and done that.
There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.
Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage!
Are you in need of printing services? Here are some tips on finding the best printing companies in New Jersey.
From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.
Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.
When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!
The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission.
The new portable, collapsible printed trade show exhibit system that gives exhibitors multiple display configurations and accepts various fabric with full color digitally printed graphics. Various framing and visual arrangements possible with just one affordable printed trade show display system.
Spring cleaning doesn’t have to be just for your personal life. Use this new season to spruce up your marketing efforts.
By taking the time and care to think about your brand and what your business stands for, you’re on your way to creating a brand worth remembering.
Whether you’re finding top new talent or attracting others that want to work with you, LinkedIn will help get you there.
Your employees are the heartbeat of your business. Make sure they feel special this Employee Appreciation Day! Whether it’s a simple thank you note or an all-out swag bag and care package, do what your team members will love.
In the world of marketing, evergreen refers to content that stands the test of time. It means the knowledge is relevant today, and it will still be relevant in the months to come. Let’s take a look at why you should invest in evergreen content and how to make it work for your business.
The art of SEO can help your business be found in a sea of competitors! Whether you focus on paid or organic search, there is ample opportunity to get your business noticed.
Personalized marketing materials are generally more effective at helping you reach your end goal, and the right Customer Relationship Management system can help get you there!
You may not have the marketing budget for a Super Bowl commercial, but that doesn’t mean your business can’t learn something from the big game!
How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care.
Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life!
When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.
How large corporations and entrepreneurial start-ups save time, money, and benefit from Intermedia Print Solutions unlimited print capacity during supply chain crises.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
The new year brings with it a whole new set of challenges for small business professionals. However, by taking intentional steps, you can set yourself up for success, no matter what may come your way throughout 2022.
Pivoting is a natural part of every marketing strategy, no matter how big or small your brand. Here’s to a creative 2022 filled with your best marketing campaigns yet!
We’re less than a month from the beginning of 2022, which means it’s time to come up with a game plan for your marketing efforts in the new year.
If you aren’t sure where to start, leave it to us - the professionals! Take your idea and brainstorm with experts so you can come up with the perfect direct mailer this holiday season.
What print and packaging applications the Landa S10 digital press brings to Intermedia Print Solutions' customers.
Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business.
Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Remember to take your time this holiday season to produce your best efforts!
Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed.
Now is the time to take charge of your marketing efforts to reach your customers in their year-end shopping efforts. Plus, it’s the perfect time of year to show your customers you care, which will undoubtedly build strong relationships for the new year.
If you’ve been sitting on the same exact branding for the past 20 years, it may be time to think about a refresh. But before you go rushing into a rebrand, check out these tips to update your look while still maintaining your core identity.
How will you show your customers how much they mean to you? After all, without them you wouldn’t be in business! Make sure that whatever you decide to do, you do it from the heart.
Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return.
Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success.
Email marketing doesn’t have to be scary, but it can be scary good! Stick to these basic email marketing rules and your campaign is off to a hauntingly good start.
You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.
While you may think that marketers and football players are far from alike, that’s not exactly true. There’s actually a ton to learn from the sport of football.
The changing season is a great reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives.
When your team members love working for your business, it shows. It’s important to ensure you build a company culture that lasts. After all, your team members are the heart and soul of your company. When they’re happy, good work also gets done.
In order to become a brand that your audience knows, loves and trusts, your branding plays a major role.
Why should you begin planning your strategy so early? We’re glad you asked. Check out these reasons to stop delaying and start planning today.
Remember—you’re the director of your own marketing success when it comes to video production. Who knew one of the keys to success could be sitting in your pocket in the form of a smartphone!
The possibilities are endless when it comes to printed products to help drive forward your marketing efforts. Put your creative cap on and consider what you can design!
While the Olympics are incredibly different from your business and marketing efforts, there are always lessons to be learned from the events going on around us. Take this opportunity to learn from some of the world’s best athletes!
The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?
In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.
Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.
How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.
In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.
Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.
Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.
How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.
Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan.
Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.
Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.
Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.
How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.
Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par.
In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.
At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.
We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.
If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.
There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out these printed product ideas and the benefits of choosing each for your next marketing campaign.
There’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. Check out these seven tried and true marketing strategies that will help your business grow—no ifs, ands, or luck about it.
While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.
To be a leader, be yourself and have the confidence to take charge without overstepping or micromanaging. With these tips, you’re on the right path to becoming a better and more valued leader.
Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.
What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics.
It’s time to gift some swag to those you love most. Not only does it show your customers and employees that you care, but it also keeps your brand top of mind.
While in-person networking events are less common right now, that doesn’t mean your days of networking are done. In fact, there are countless ways to make connections virtually that are just as strong (if not stronger) than those you might have made at an in-person event.
Now is the time to foster creativity, to embrace the digital landscape and to make shifts where you’re able. These hard times won’t last forever, but it’s important to be agile while they last.
While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.
2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.
2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.
Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.
While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.
Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.
Even if you aren’t in the job market, an online website could help you land your next big client or business deal.
While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.
Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests.
In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.
When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives.
While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.
Get out there and frighten your potential customers with how much they’re going to love you.
Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.
Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging.
While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.
Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.
Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works
There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.
Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?
In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.
Your business can meet with potential customers where they are, while generating leads and saving you money.
When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.
If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.
When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.
Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.
Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.
Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.
Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.
When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.
There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
If you’re struggling to create an effective landing page for your business, check out these top 10 tips.
Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.
Just how powerful is the business card? Read these four reasons why you should take time to print your business cards now for use after the quarantine.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.
