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Intermedia Print Solutions
100 Overlook Center Suite 200, FL 2,
Princeton, NJ 08540

6 Tips for Reaching Your Target Audience With Personalized Direct Marketing

Do you know where your best customers and prospects are?

 

Six steps to help you be relevant to customers and prospects and reach them where they 'hang out'; and significantly increase response rates.

 


1) Variable Data Imaging

Helps to personalize individual letters, postcards, and self-mailers within a mailing campaign.  Use relevant images and specific messages tailored to an individual, improving engagement and ROI.


2) Data Analytics and Prospect Lists

Get a deeper understanding of your customers to make better marketing decisions; basic profiling to highly advanced, customized data modeling.


3) Marry the inbox with the mailbox

Strengthen customer relationships with timely email conversations that build on every stage of the customer lifecycle.

We manage every aspect – graphic design to deployment to comprehensive tracking reports that include deliverability, open rate, click activity and more.


4) Integrate direct mail with digital technology and track activity in real time

Give your prospects and customers an incredible, individual experience that's relevant. Personalized URLs, or PURLs, are customized and have trackable web addresses unique to each individual targeted within a direct mail or email campaign.


5) Maximize brand exposure with individually-targeted digital advertising

Pair direct mail with digital advertising to reach customers and prospects where they 'hang out.'   Through a unique process, send 1 to 1 outbound digital ads to the home computers and mobile devices of direct mail recipients, without the use of cookies or retargeting.


6) Transform your direct mail campaigns from static to dynamic to boost your response rate

Engage your customers as never before with Augmented Reality to add an exciting sensory experience and share more brand content than a mail piece achieves on its own.

 

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